WINTER HAVEN, FL., January 20, 2026 – Teddy Mountain, LLC., the world’s largest wholesale supplier of DIY plush products, today announced a new global merchandising partnership with The ICEE Company, the number one selling frozen beverage in the USA, marking Teddy Mountain’s first expansion into the Food & Beverage category. Through this agreement, Teddy Mountain will design, manufacture, and distribute both DIY and Retail-Ready plush toys, Cliplings, and Character Pillow products featuring the instantly recognizable ICEE® Bear and the beloved SLUSH PUPPIE® Pup.
This partnership unlocks a powerful new retail channel for Teddy Mountain, bringing plush products into convenience stores, grocery and supermarket chains, theaters, and entertainment venues worldwide—locations where ICEE® and SLUSH PUPPIE® frozen beverage machines are already a staple. With ICEE’s vibrant branding, seasonal flavors, and playful personality translating naturally into collectible and impulse-driven plush, the collaboration creates new opportunities for year-round and limited-edition product strategies.
While ICEE® is the number one selling frozen beverage in the United States,
SLUSH PUPPIE® holds strong brand recognition across Canada and the UK, reinforcing the partnership’s global reach. Teddy Mountain will introduce these licensed plush products through its established wholesale distribution network across North America, the UK, Europe, and The Emirates, supporting both mass-market and specialty retail channels.
Design Plus, the exclusive licensing agent representing The ICEE Company, brokered the deal with Teddy Mountain. “The ICEE team and Design Plus look forward to a successful partnership” says Carol Janet, CEO of Design Plus. “When our characters put a smile on a kids face, that brightens our day.”
“This partnership represents a major strategic milestone for Teddy Mountain,” said Patrick Shirkey, President of Teddy Mountain LLC. “Expanding into Food & Beverage opens entirely new retail environments for our plush—from convenience and travel centers to movie theaters, sports venues, and grocery chains—places where families are already engaging with iconic brands like ICEE® and SLUSH PUPPIE®.”
“ICEE® is fun, colorful, and nostalgic, with seasonal flavors and visual energy that translate incredibly well into plush and collectible formats,” he added. “Combined with the strong global presence of SLUSH PUPPIE®, this partnership allows us to extend our reach internationally while reinforcing Teddy Mountain’s position as a leading platform for licensed plush innovation. We’re thrilled to bring these characters to life and grateful to Design Plus for bringing this opportunity together.”
About ICEE
ICEE is the number one selling frozen beverage in the USA. It is sold in over 55,000
locations around the world. Appealing to all ages and demographics, even adults. ICEE
is the best excuse to be a kid again. It's joyful, carefree and thrilling. It's stick-out-your-
tongue fun in all the vibrant colors and flavors. ICEE is out and about, on the road and
across the street. Live the ICEE life! The ICEE Company is a subsidiary of J&J Snack
Foods Corp (NASDAQ: JJSF). For additional information visit icee.com
About Design Plus
Design Plus is an international licensing boutique, founded in 1983 and headquartered
in Atlanta GA. Design Plus builds brand awareness and consumer loyalty for brand
owners through carefully designed licensing programs and select licensees. For
additional information visit dplicensing.com
Teddy Mountain® is one of the world’s leading designers, manufacturers, and wholesale distributors of DIY and Retail-Ready plush products—and has become the ‘go-to’ Platform Hub for many of the World’s Most Beloved Brands! With over two decades of leadership and distribution spanning the United States, United Kingdom, Europe, and The Emirates, Teddy Mountain has built an Ecosystem that empowers iconic plush programs including Teddy Mountain®, ECO Origins®, Stuffa Squishies™, and licensed collaborations with Baby Einstein®, Fraggle Rock®, Care Bears® (UK), Canticos®, Zoonicorn®, and many more. Focused on innovation, storytelling, and scale, Teddy Mountain is rapidly expanding into new categories and channels as the #1 Source of Licensed Plush for Children’s Media and Entertainment.
