WINTER HAVEN, FL. November 9, 2026 - Fans will be able to smurf their own plush characters through a new global merchandising partnership between Teddy Mountain LLC and Peyo Company. Teddy Mountain, the world’s largest wholesale supplier of do-it-yourself (DIY) plush products, will develop and distribute DIY plush products and Cliplings, small plush keychains, featuring the beloved little blue characters from The Smurfs.
Papa Smurf, Smurfette, Brainy Smurf, Vanity Smurf, Clumsy Smurf and Hefty Smurf are stepping out of Smurf Village and into the Teddy Mountain DIY Plush Experience. These beloved favorites are all longtime denizens of the magical world fans have known for generations.