New Global Partnership with Peyo Company Will Develop and Distribute DIY Plush Products and Cliplings Featuring Beloved Smurfs Characters
“We're thrilled to welcome The Smurfs to the Teddy Mountain licensing portfolio,” said Jen Ruh, Business Development Manager, Teddy Mountain, LLC. “This iconic brand has delighted generations of fans around the world, and we're excited to give our customers the opportunity to create their own Smurf-inspired plush characters through the interactive Teddy Mountain experience.”
The new agreement adds to Teddy Mountain’s growing family of licensed DIY and retail ready plush products featuring IP from some of the world’s biggest children’s and family brands, including Jim Henson Company’s Fraggle Rock, Canticos, Care Bears (UK) and many others.
“The Smurfs brand brings exceptional recognition and consumer appeal to our customers' locations,” said Michele Escobar, Sales Director, Teddy Mountain, LLC. “We're confident this partnership will help drive engagement, create memorable experiences, and generate strong retail performance across multiple channels.”
“The Smurfs’ world is always about the joy of being together, playing as a team and discovering while having fun. We’re thrilled to see our beloved little blue ones joining the Teddy Mountain portfolio and inspire kids to create through play,” said Fabienne Gilles, CCO Licensing at Peyo Company.
Created by legendary Belgian artist Peyo (Pierre Culliford), The Smurfs first appeared nearly 70 years ago in the Johan and Peewit comic adventure The Smurfs and the Magic Flute. What began on the pages of a Belgian comic grew into a worldwide pop-culture phenomenon spanning comics, television, movies, toys, collectibles and generations of fans. And if the “la-la-la” tune is already playing in your head, their plush counterparts will give you another reason to sing a happy song.
About PEYO COMPANY
Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. The Peyo Company was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s creations. Peyo Company operates from Belgium through four units: Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment. Peyo Distribution manages the global distribution of audiovisual content and music catalogues. Peyo Productions oversees the production of new audiovisual content. Peyo Creations is a creative entity making new artworks, stories and comics. The four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters among which the globally famous Smurfs, and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and achieving glorious international success and recognition.
About Teddy Mountain LLC
Teddy Mountain® is one of the world’s leading designers, manufacturers, and wholesale distributors of DIY and Retail-Ready plush products and has become the ‘go-to’ Platform Hub for many of the World’s Most Beloved Brands! With over two decades of leadership and distribution spanning the United States, United Kingdom, Europe, and The Emirates, Teddy Mountain has built an Ecosystem that empowers iconic plush programs including Teddy
Mountain®, ECO Origins®, Stuffa Squishies®, and licensed collaborations with Baby Einstein®, Fraggle Rock®, Care Bears® (UK), Canticos®, Zoonicorn®, and many more. Focused on innovation, storytelling, and scale, Teddy Mountain is rapidly expanding into new categories and channels as the #1 Source of Licensed Plush for Children’s Media and Entertainment.