New Initiative Builds on Existing Deal For Zoonicorn Stuffable Plushes
WINTER HAVEN, FL., Nov. 17, 2025 – Teddy Mountain LLC., the world’s largest wholesale supplier of DIY plush products, has partnered with Hello Einstein Studios, the best-in-class children’s educational entertainment content creators, for a new global merchandising agreement. Through the new collaboration, Teddy Mountain will create and distribute both DIY and Retail-Ready plush toys featuring beloved Baby Einstein® characters from the hit YouTube series, extending the brand’s playful, curiosity-driven experience into the world of cuddly companions.
These new branded plushies will be available direct-to-consumers at mass market and specialty retailers. Teddy Mountain® will showcase Baby Einstein® plush to its wholesalers through its expansive distribution network in North America, UK, EU, and The Emirates as well as in Latin America.
For nearly three decades, Baby Einstein has been a pioneer in early childhood education, grounded in its mission to spark curiosity and inspire discovery in babies, toddlers, preschoolers, and their families. In August 2025, the Baby Einstein YouTube channel surpassed 1 million subscribers, joining an elite group of creators in the platform’s top 0.05%. This milestone isn’t just a reflection of the brand’s popularity. It’s a testament to the deep trust parents have and continue to place in Baby Einstein for nearly 30 years to support their child’s learning and development with curiosity-driven content. With nearly a dozen series, ranging from the timeless Baby Einstein™ Classics to the new STEAM-based Farm Explorers™, the brand engages a global audience and continues to grow. Now, with the upcoming launch of Baby Einstein plushes by Teddy Mountain, the beloved brand is expanding its line-up of baby and toddler products to deliver even bigger impact for little learners around the world.
“We are thrilled to bring the beloved world of Baby Einstein into plush through our new collaboration with Teddy Mountain,” said Jaime Martin, Director of Licensing & Media at Hello Einstein Studios. “This launch extends our commitment to creating products that spark curiosity and creativity. As we celebrate Baby Einstein’s 30th anniversary in 2026, we look forward to families discovering the heart of Baby Einstein in a whole new, hands-on way as Cal and his explorer friends come to life in plush.”
“Partnering with Hello Einstein Studios strengthens our position as a leading platform in plush and early childhood development,” said Pat Shirkey, President, Teddy Mountain, LLC. “With the Baby Einstein® brand, Teddy Mountain further supports families from the very first stages of early childhood — with a name parents already know and trust.”
“At Teddy Mountain, we’re thrilled to partner with Baby Einstein together,” said Michele Escobar, Sales Director, Teddy Mountain. “We’re helping little ones learn, laugh, and grow through the magic of imagination and play.”
“Baby Einstein has always championed curiosity and connection,” added Jen Ruh, Business Development Manager for Teddy Mountain. “We’re honored to have the opportunity to translate that legacy into plush form by creating sensory rich companions that comfort, engage and inspire while turning everyday moments into learning adventures.”
About Hello Einstein Studios
A media entertainment company, Hello Einstein Studios’ sole purpose is to help create a more curious world through trusted, best-in-class children’s educational entertainment. Home to the beloved Baby Einstein™ Classics series, Ocean Explorers™, Farm Explorers™, Closer Look™, Manners Manor™, Cal’s Sound Yard™, Patch’s Number Forest™ and The Sandbox™, Hello Einstein Studios believes in the power of curiosity to drive creativity, encourage discovery and create adaptability for today’s ever-changing environment. BABY EINSTEIN is a registered trademark and copyright of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
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