New Initiative Builds on Existing Deal For Zoonicorn Stuffable Plushes
MINNEAPOLIS, MN & WINTER HAVEN, FL. January 28, 2026 – The growing licensing collaboration between Teddy Mountain LLC and Zoonicorn LLC picks up more steam heading into US Toy Fair with a major new initiative to create and distribute retail-ready Zoonicorn Stuffies. This new initiative builds on the already existing deal between the companies for Zoonicorn DIY stuffable plushes. Through this new collaboration, Teddy Mountain will now be creating and distributing both DIY and retail-ready Zoonicorn Stuffies, featuring all four Zoonicorns, plus Pancake, Maple and Odessa. Together, these characters have captivated young audiences as the animated stars of the global preschool property, which is now seen in more than 100 countries worldwide.
Kids will be thrilled to learn that these new Stuffies are modeled after the exact same Zoonicorn Stuffies seen in the TV series. In every episode, the young animals take their Zoonicorn Stuffies with them at bedtime; the Zoonicorns then inhabit their dreams, taking them on amazing adventures to help learn important social-emotional skills with a focus on determination, optimism and resilience.
Teddy Mountain and Zoonicorn will celebrate this new collaboration with a major presence at US Toy Fair at the Javits Center in New York City. On Saturday, February 14, the first day of the show, Zoonicorn’s Promi will be featured in Toy Fair’s show opening character parade. An appearance at the Teddy Mountain Toy Fair Booth (#6628) will follow, with attendees getting the opportunity to have their photo taken with everyone’s favorite Zoonicorn (she’s the purple one!).
These new branded products will be available direct-to-consumers and at mass market and specialty retailers. Teddy Mountain® will also showcase the new Stuffies to its wholesalers through its expansive distribution network in North America, UK, EU, and The Emirates as well as in Latin America. The agreement marks another milestone in Teddy Mountain's on-going initiative to license and distribute original IP from valued third-party partners.
“Teddy Mountain is a trusted partner that has done an incredible job with the stuffable Zoonicorn Stuffies,” said Mark Lubratt, Founder, Zoonicorn, LLC. “They share our commitment to quality, creative vision and attention to detail, as well as really get our brand and characters in a fundamental way. It’s natural to now expand our relationship and grow with them as we prepare to release retail-ready Stuffies.”
“Zoonicorn was a charter partner when Teddy Mountain made the decision to expand into licensed IP,” said Jenni Green, Chief Product Officer, Teddy Mountain, LLC. “We have been thrilled with the relationship and we are so excited to take it to the next step with these retail-ready Stuffies. We deeply appreciate Zoonicorn’s trust in us to create products that reflect the brand attributes Mark and his team have worked so hard to cultivate with such love and care.”
Zoonicorn’s series episodes are produced by Toonz Entertainment and Zoonicorn, LLC and distributed by Toonz Entertainment. Global licensing for the brand is headed by J’net Smith of All Art Licensing. With the wrap on Season 3 production, Zoonicorn’s library of original content now includes a total of 130 seven-minute episodes across the three seasons.
Zoonicorn is a leading preschool children’s property embracing the critical skills of Mental, Emotional and Social Health (MESH).
The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving escapades and when the dream is over, the young animal wakes up feeling self-confident, with the decision-making skills necessary to overcome whatever challenges they are facing. At the heart of every solution is the one important truth—the power to solve any problem is inside of them.
Multi Emmy Award-winner Mark Zaslove (Winnie the Pooh, Lazytown, Bob The Builder) serves as show runner and lead writer/editor for the series. The music for the show has been composed by Emmy Award winning composer Rich Dickerson.
About Zoonicorn LLC
Launched by creator Mark Lubratt in 2015, Zoonicorn is a character-based pre-school entertainment property for kids ages 2-6. The Zoonicorns come to young animals in their dreams to help them feel safe and learn core social-emotional life lessons, focusing on determination, optimism and resilience. Kids can download coloring pages and other activities at Zoonicorn.com. The Zoonicorn music videos can be watched on YouTube. Zoonicorn was voted a finalist as one of the ‘One to Watch’ top five properties at the 2015 Licensing Expo. In 2023, Zoonicorn was one of five properties chosen to be featured at Licensing Expo’s first-ever “Ignite Brand Pitches'' presentation. To learn about this entertaining property, visit http://www.zoonicorn.com. Background on the Zoonicorn curriculum goals can be found here.
About Teddy Mountain LLC
Teddy Mountain® is one of the world’s leading designers, manufacturers, and wholesale distributors of DIY and Retail-Ready plush products—and has become the ‘go-to’ Platform Hub for many of the World’s Most Beloved Brands! With over two decades of leadership and distribution spanning the United States, United Kingdom, Europe, and The Emirates, Teddy Mountain has built an Ecosystem that empowers iconic plush programs including Teddy Mountain®, ECO Origins®, Stuffa Squishies™, and licensed collaborations with Baby Einstein®, Fraggle Rock®, Care Bears® (UK), Canticos®, Zoonicorn®, and many more. Focused on innovation, storytelling, and scale, Teddy Mountain is rapidly expanding into new categories and channels as the #1 Source of Licensed Plush for Children’s Media and Entertainment.
